Hi, I’m Taylor Eaton! I’m a 5/1 Splenic Projector and a Human Design and money mindset expert.
A few years ago I started offering Human Design readings in my business. Since then, I’ve done over 300 private readings, I’ve worked with thousands of people in my Human Design related programs, and I’ve built a thriving multiple six-figure business based off of my Human Design offerings.
And it all started with offering HD readings.
When I first started out, I remember wanting to offer readings after going through a reader training program…but I wasn’t really taught any of the business side of offering readings and couldn’t find any resources out there on how to actually get started with booking readings.
So that’s what we’re doing here today!
I want to give you a simple strategy you can follow to start offering readings in a way that helps you build your confidence in your ability to both sell readings AND actually give the readings - all while setting you up for a successfully booked out Human Design reading business or side-gig in the long run.
Before we dive in, I just want to say that this is just ONE strategy for starting to offer readings.
There are so many marketing and business strategies out there. I am always a fan of finding strategies that work for YOU as an individual - we’re all different, and what works for one person doesn’t always work for someone else.
This is part of why I got into using Human Design for business - so if you’re interested in how your HD can be used to structure your business and create strategies that work for you - I have a free video + some programs around that.
But, for this blog post, read through this super simple strategy I’m going to give you here and then take what works for YOU and leave what doesn’t.
Use this as a template, a jumping off point, or just general inspiration for you to help find the strategy YOU want to implement in order to start getting your readings out into the world.
What I’m NOT discussing in this post is how to create an audience for you to market your readings to - that’s an entirely different discussion for another time. Today we’re just covering how you actually start offering Human Design readings and get paid for them!
So let’s say you already have a business that you’re just now adding Human Design readings into or you already have a social media presence where your followers are interested in spirituality or Human Design…
Then this strategy I’m going to give you is likely going to be very easy for you to implement.
If you are BRAND new to business or you have no audience or social media following that you can sell your readings to, you can still implement the steps I’m going to give you here, but you may not see much traction. So if that’s the case, focus on building up an audience or getting more strategic with WHERE you’re going to market/sell your readings. And then use this strategy.
Okay, let’s dive into the actual strategy!
So let’s say you’ve studied Human Design, you have a solid understanding of the HD system, and you want to start offering HD readings…
Here’s the strategy I used years ago to start offering readings and create a sold-out reading practice from Day 1 - and the same strategy that tons of my clients have used to launch their own HD reading business.
Step 1. Do Practice Readings
If you haven’t done ANY readings before (especially if you didn’t do any practice readings in whatever HD reader training program you may have taken)...
Or if you just don’t feel confident in giving readings yet…
Start by doing some practice readings.
These are typically readings that you offer for free to friends or family.
If you have an audience already, you can offer some practice readings to them, but personally I wouldn’t recommend giving free readings to your audience and then turning around and charging for them. In my experience, that just waters down your authority as a reader to your audience.
You can be transparent with your audience and say “this is a new service I’m offering!” once you start charging for readings (which we’ll talk about in our next step), but when you give a new service away for free in order to “practice” and then start charging shortly after it - it doesn’t have the same sense of authority and demand for the service.
That’s just my take on it - do what works for you!
Some people want to dive right into giving paid readings - so if you feel ready for that, you can skip this step.
But I’d say about 90% of people I’ve helped to become readers have felt the most resistance to actually charging for their readings.
Doing a few practice readings - like maybe 3-5 - can help you build your confidence and work out any of the logistics or unexpected challenges of giving a reading before you actually start charging for them.
If you feel comfortable with it, ask the people you do these practice readings for for their honest feedback so you can improve as a reader.
Also, ask them for a review or testimonial that you can share later on.
As I mentioned, I would limit your practice readings to maybe 5 total. I don’t want you getting stuck in doing TONS of free readings. This is a surefire way to burnout and keep yourself from ever actually making money with your readings.
I know it can feel terrifying to start charging, but I’m going to help you with this right now in our next step…
Step 2. Offer Your First Paid Readings at a Discounted Price
So this is the step where you actually get to start getting paid for your readings!
Which is so EXCITING!
That feeling of booking your first paid reading is so amazing.
But getting to that point can feel a little intimidating.
So here’s my favorite strategy for easing yourself into charging for readings, creating immediate demand for your readings, AND setting yourself up to more easily sell your future readings - this is where the magic is!
What you’re going to do here is offer a limited number of discounted Human Design readings to your audience.
Again, this is the point in this strategy where if you don’t already have some sort of audience or client base to sell to - you may hit a wall here.
So if that’s you, instead of diving into this step, start thinking about how you can build an audience for your readings (whether on social media, online, or locally) - or how you can maybe leverage someone else’s audience or client base and sell your readings to them (either through some sort of partnership or in other peoples’ communities where promotion is allowed). THEN implement this strategy.
In order to offer discounted readings, here’s what you need to do:
First, decide what the full price of your readings is going to be.
This isn’t meant to be the highest price you’ll ever charge for readings. It’s just going to be the highest price you charge FOR NOW.Then, decide how much you want to discount it for your first several readings.
Give a really attractive discount. I’d recommend at least 25% off. Even up to 50% off.Next, decide how MANY discounted readings you want to give.
I recommend somewhere between 5 to 10.Lastly - and this part is key - announce this to your audience and make it clear that the discounted price is in exchange for a testimonial/review of your reading.
So everyone who purchases at this discounted price is agreeing to write a review that you can share publicly after you do the reading for them.
This is so important for 2 reasons:
The main reason is because having this social proof - these reviews - can be put on your sales page for your readings or shared on social media and does wonders for helping future potential clients feel confident in booking a reading with you. It just makes it easier to sell readings in the future and create a booked out reading practice.
The other reason is because actually hearing what people loved about a reading will bolster your confidence as a reader! And that’s wildly important!
A side note here: sometimes people forget to write a review after you do these discounted readings. Please be sure to gently and professionally follow up with people once or twice after your readings if you don’t receive their review within a week or so of the reading. You can also give them a couple simple prompts to help them write the review because sometimes people just don’t know where to start. I like asking questions like “What did you like most about the reading?” or “What was your favorite part of the reading?”
To give you an example of what this looks strategy looks like in action, here’s how I did it years ago when I started offering HD readings publicly!
Below is a screenshot of the post I did to announce this so you can see how I structured it.
So what I did was:
I decided that my full price for HD readings would be $197 (I now charge more for readings, but this is was I started with)
I offered 10 readings at $97 (just over half off of the full price)
I announced this to my audience in a Facebook post (at the time, most of my audience was in my private FB group)
The only thing I didn’t do in this post was to say that the discounted readings were in exchange for a review from the client (I asked for reviews from the people who booked the discounted readings, and most happily wrote a beautiful review from me - but having helped others implement this strategy in the last few years, I’d highly recommend saying it upfront so that you’re more likely to get those reviews & feel less awkward in asking for them after the fact)
This is how I sold out my first batch of readings in 24 hours (48 hours if you count the day previously where I first sold some of these to my clients in the membership program I was running at the time) and then created a solidly booked out HD reading calendar for about 2 years (until I stopped giving one-off readings - now most of my income comes from my passive HD programs).
People were so excited to get these discounted readings that they sold out quickly.
And the people who didn’t buy in time to get the discounted reading saw them sell out quickly and wanted to book at the full price!
And if they didn’t book immediately the full price, they saw the subsequent reviews that the people who got the discounted readings wrote, and then purchased at full price.
Now, I want to be clear here: I did have a very warm audience when I implemented this strategy because I’d already been doing mindset and business coaching for a couple years at that point. So my results will not necessarily be your results. It all depends on where you’re starting from in terms of your business and audience. We’re all at different points of our journeys!
In terms of pricing, you may feel comfortable starting with these same rates I did - especially if you’re already in business. Or maybe you’ll charge more. I’ve had a lot of clients charge less to start ($100 full price for a reading, so offering discounted readings at $50). Use your HD authority to determine what the aligned price is for you to start with.
And if you want more tips for offering readings - especially more specific tips around pricing, adapting your readings to your niche, etc. - definitely check out my Ultimate HD Reader Resource program (it’s a full on reader training program that gives you tons of HD education + practical tips for offering readings).
Overall, I love this part of the strategy because it is so simple, doesn’t require any fancy funnels or icky sales tactics, and creates demand and confidence in your readings.
And - let’s be honest - people love a good discount. PLUS, offering a limited number of discounted readings creates some urgency, but it also gives you some public accountability to keep you from falling into the trap of never charging full price for your readings. Which leads us to our next step…
Step 3. Offer Readings at Full Price
Once you’ve done your discounted readings and received your reviews from those clients, be sure to add those reviews to your readings sales page if you have one! Then open up readings at full price.
I know this sounds like a really simple step, but as I already mentioned, it’s REALLY easy to get stuck charging your discounted rate.
In business, we often get comfortable charging one rate and then feel like people might not buy at a higher rate.
So this is where it’s really important to stretch yourself to step into offering your readings at your full price.
Use those reviews from the discounted readings to help sell the full price readings.
Continually market and promote your readings.
And, when you do book full price readings, don’t be afraid to ask for a review from people at the end of those readings or after the readings (especially if you follow up with an email that gives them a recording of the reading or notes from the reading or anything like that - you can ask for a review then - bonus points if you create some sort of form that people can easily fill out to create their review for you).
Step 4. Raise Your Rates Over Time
I don’t recommend raising your rates rapidly - unless you’re starting out charging really low prices for your readings.
But, maybe every 12 months or so, revisit your rates for your readings and determine whether you want to raise them at all.
Or maybe you want to totally restructure your readings and charge an entirely different price altogether.
I will say that if you are finding yourself consistently booked out, definitely consider raising your rates.
For me, I went from $197 per reading, to $250 I believe, to $300. I increased my rates every year or so and especially when I was consistently booked out and people were booking like 2-3 months or more in advance to get a reading with me.
In some cases, this did result in less bookings overall, but I still stayed consistently booked out - maybe just less further out in the future - and was making more money overall.
Just to give you an idea of how many readings I was booking: I started out offering 6 readings per week, then raised my rates and went down to 4 readings per week. Now I no longer regularly offer one-off readings, but instead have recurring readings & coaching sessions with private clients which are usually booked out at a much higher rate - and I typically have anywhere from 3-5 private clients in various packages where some are doing 1 call per month and others are doing 4 per month.
I’m a Projector and a mom, so I’m never trying to do 40 hours a week of readings. Readings have never been my ONLY source of income in my business - I’ve made much more money and helped more people doing group or self-paced programs - but readings did create the foundation of my business for a while AND brought in over $4k/month on their own for a long time, which was more than I used to make in my full time job.
And some of my clients do make their money primarily through readings since that’s what they love. So you can absolutely make a full time living off of readings alone if you want to - or just a nice supplemental income.
Also, it’s worth noting that there isn’t a limit on how much you can charge and how much people will pay.
But just make sure that any time you change your pricing, that it feels aligned for you per your HD authority and makes sense for your audience.
Depending on who you’re working with and if you have a specific niche that you’re doing readings in, you may find that there’s a sweet spot for pricing that you don’t really want to deviate from too much.
For example, if you’re doing readings for high-level entrepreneurs and how they can use HD in their businesses to create more income, you will likely have an easier time selling your readings at a higher price point than someone who is for example doing introductory HD readings or readings for parents looking to better understand their children via HD.
For me, with my niche being more in the entrepreneurial space, it’s been easy for me to charge my higher price points.
Again, this discussion around niches and how to actually adapt Human Design to your niche is something that I cover in the Ultimate Human Design Reader Resource program - so go check that out in the description of this video if that’s something you want to dive into.
So that’s it! That’s the strategy!
Super simple.
Take it, adapt it however you like!
And if you are looking for a comprehensive program that will give you ALL of the HD education you need to give readings PLUS guidance on how to actually offer powerful readings and get paid for them, go check out the Ultimate HD Reader Resource program.
I’ve also created a free checklist for you to help you structure your readings, which you can grab here.
And if you want to check out my other blog posts for HD readers, I’ve linked them here for you:
3 Secrets of a Six-Figure Human Design Reader
The 9 Systems I Use to Run a Multiple Six-Figure Online HD Business
Why You Don’t Need a Certificate to be a Human Design Reader